Polishing Mississippi
A P.R. man is on a mission to change the nation’s and his fellow residents’ notions about the state. By Meg Laughlin Times Staff Writer St. Petersburg Times The “Mississippi, Believe It!” campaign is...
View ArticleState Image: Reality is everyone’s duty
The Clarion-Ledger Jackson, MS – As the front of the Perspective section today reflects, the state’s image is a matter of perception. For some, such as New York U.S. Rep. Charles Rangel believed,...
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You better ‘Believe It’
By Lacey Walters countyreporter@laurelleadercall.com Laurel Leader-Call People from Mississippi can’t read or write and they don’t wear shoes — unfortunately those have been the stereotypes that have...
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Mississippi Creating a New Image
By Bob Pittman March/April 2007 South Mississippi Scene Rick Looser Chief Operating Officer – The Cirlot Agency It was August of 2005 and the nation’s worst natural disaster crushed the Mississippi...
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Senate Commendation for Creators of Mississippi, Believe It!™ Campaign
Agency Receives Standing Ovation on Senate Floor Jackson, MS - Rick and Liza Looser, along with staff members of The Cirlot Agency, recently received a standing ovation on the floor of the Mississippi...
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Mississippi, Believe It!™ Wins Best of Show For Second Year
The Cirlot Agency Honored by State PR Organization Rick Looser, President of The Cirlot Agency, accepts the 2007 PRAM Best of Show Award. Pictured are from left: PRAM President, Pam Swain, Rick...
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Mississippi, Believe It! Public service campaign tackles stereotypes, scores...
By Kathy K. Martin DeSoto Magazine Rick Looser, President of The Cirlot Agency, being interviewed by Michelle Kosinski of NBC for a segment about Mississippi, Believe It!, which aired on NBC’s Today...
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Image Boosters
Helen Bond Private Clubs Liza and Rick Looser For Liza and Rick Looser, the decision to devote themselves to changing the image of their beloved state of Mississippi came from a conversation with a...
View ArticleMississippi, Believe It!
Rick Looser, COO of The Cirlot Agency, talks about the inspiration for the “Mississippi, Believe It!” ad campaign that raises awareness of the people and accomplishments that have come from...
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Mississippi, Believe It! Changing Perceptions One Mind At A Time
120 million viewers and growing Riley Manning Mississippi Legends Magazine Michael Barrett Michael Barrett Michael Barrett If the second half of 2011 proves as valuable to the Mississippi, Believe...
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